WSB (750 kHz) is one of Atlanta's commercial AM radio stations. It is the Cox Media Group’s flagship station. The Cox Media Group also manages the local NBC/ABC television networks. Since the 1940s, WSB was the home of the "Atlanta Braves," the name of the local Major League Baseball player, and the University of Georgia Bulldogs Radio Network. In the early years, WSB was a separate programming entity, with easy listening and popular music formats, but eventually transitioned into a full service broadcast station.
In the 1920s, a second entertainment wavelength was set aside by the Department of Commerce for local broadcasters. The "Red Network", a NBC radio network, featured a variety radio shows, dramas and sports as well news. Although WSB was not a part of this network, the station was the aforementioned NBC's first official television affiliate.
WSB's list of notable feats is long, but it's hard to deny the aforementioned NBC's red network was one of the most innovative and successful in the country. One of the most memorable and original examples is the trademark three tone NBC chimes by WSB. These chimes were first heard in Atlanta and had the greatest influence on the success of NBC's flagship television channel. Notable is also the fact that WSB was first to broadcast a "statewide television news program," something no other local television station did. Other notable WSB alums include Wright Bryan, the first war correspondent to report on the D-Day invasion, and Russ Spooner, the first WSB morning show host.
WSB's list gimmicks include a wacky nickname and a slew TV-related accolades. WSB, for example, is the oldest television station in South Carolina and the second-oldest to sign on the air at Atlanta. WSB-TV aired for the first time on Channel 8 on September 28, 1948. In 1980, WSB was acquired by Cox and moved to Channel 2. It then switched networks with WXIA TV. The acquisition of the Atlanta Hawks was another major coup for WSB, which joined the fray in 1995.
FAQ
Advertising is what?
Advertising is an art form. Advertising isn't just about selling products. It's about making emotional connections between people, brands, and each other.
Advertising is about sharing stories and using images for ideas.
It is important to communicate clearly and persuasively. Also, you must share a story which resonates with your target markets.
Advertising is thus different from other forms, such public speaking, writing, and presentations.
By creating a successful campaign, you can create your brand identity.
This is how memorable you can be. You become someone that people remember.
What is an advertisement buyer?
Advertising space is purchased by an advertiser on TV, radio and printed media.
Advertisers are charged for the time their message will appear.
They don't necessarily look for the best advertisement, but instead seek out the most effective way to reach their target market.
Advertisers might have certain demographic information about potential customers. This could include age, gender income level, marital status and occupation as well as hobbies, interests, and so on.
These data can be used to help advertisers decide the most effective medium. Direct mail might be more effective with older customers, for example.
Advertisers also take into account the competition. Advertisers may decide to place their ads in close proximity to similar businesses.
Advertisers must also take into account the size of their budget as well as the time it will take to spend the money before it expires.
How do I choose my target audience?
Start with yourself and those closest to your heart. If you don't know where to begin, ask yourself, "who am I trying to reach?"
These are some questions to ask yourself: Who is the most influential person in my industry? What are their biggest challenges? What are their top talents? Where are they located online?
Take a look back at how you started your company. What motivated you to start your business? What problem did you solve for yourself, and how did you do it?
These answers will help you identify who your ideal clients are. You'll also learn more about what makes them tick and why they buy from you.
It is also possible to look at the websites and social networks pages of your competitors to get insight into who they cater.
Once you have identified your target customers you will need to choose the channel to reach them. A website might be created to reach home buyers, for instance, if your business provides services to agents in real estate.
You could create a blog if you offer software to small business owners.
If you sell clothing, you could create a Facebook page for teens. For parents who are looking for child-friendly restaurants, you might set up your own Twitter account.
The important thing is that you have many options for getting your message across.
Why not use social media advertising for your business?
Social Media Marketing (SMM), allows you reach customers wherever they are on social media networks like Facebook, Twitter and LinkedIn. You can also target specific groups within these networks using keywords.
Because this advertising method costs less online than traditional methods, it's more cost-effective. This allows you to establish strong relationships with current and future clients.
It's easy to start using social media to promote your business. All you need is access to the Internet and a smartphone.
What is an ad campaign?
A campaign is a series advertising messages that are designed to promote a product. This could also include the entire production of these ads.
The term "ad" comes from the Latin word for "to sell." Marcus Terentius Varro (116–27 BC), was the first to make it a verb, meaning "to make sale".
Advertising campaigns are usually done by large companies and agencies. Many media types can be used in these campaigns, including television, radio and print.
Advertising campaigns can last up to six months and have specific goals. Some campaigns are designed to increase awareness, while others aim to increase sales.
What is branding?
Branding is how you convey who you really are and what you believe in. It is how people will remember your name when they hear it.
Branding is about creating a unique identity that distinguishes your company. Branding is more than a logo. It encompasses everything, from the physical appearance of your company to the voice and tone used by your employees.
A strong brand helps customers feel confident in buying from you because they know exactly what they're getting. They also feel more confident choosing your products than those from competitors.
Apple is a good example of a company that has a strong brand. Apple's brand is well-known for its stylish design, high-quality products and outstanding customer support.
Apple's name is synonymous with technology. Apple is what people think about when they see a smartphone, computer or tablet.
It is a good idea to create a brand prior to starting a new company. This will give your company a face and personality.
What are your thoughts on television advertising?
Television advertising is a powerful medium to reach many people at one time. It was also expensive. But if you use it correctly, it can be extremely powerful.
Although there are many types, TV ads share certain common characteristics. You must ensure your TV ad fits within the category it is being placed. You shouldn't attempt to make a lifestyle commercial the same as a product ad. Your message should be consistent throughout the entire campaign.
Second, prime-time hours are the best times to air your ads. This is because the majority of viewers will watch TV while they relax in front a set. You want them to be relaxed enough to focus on your words.
You don't have to be rich to achieve great results. The opposite may actually be true. According to a University of California study, commercials that aired on popular TV shows had lower sales than those that aired on unpopular programs. You should ensure that you spend your money wisely if you plan to advertise on television.
Statistics
- It's 100% reliant on your website traffic. (quicksprout.com)
- This means that at least 50% of an ad needs to be shown on the screen for at least one second. (quicksprout.com)
- Google will display whichever ad type (CPM or CPC) is expected to earn more revenue for the publisher, which is in Google's best interest since they take a 32% share of the revenue. (quicksprout.com)
- Worldwide spending on advertising in 2015 amounted to an estimated US$529.43 billion. (en.wikipedia.org)
External Links
How To
How to place ads on your site
Ads are essential for any business. They help you reach potential customers and keep them coming back for more.
Advertisements allow you to promote products and services without spending money.
Google Adsense allows you to display text or image ads on your blog, website, forum or other online content.
Google Adsense allows for you to earn revenue with each click of ad hyperlinks displayed on your website. Set up your ads without writing any code.
To get started, just sign up for a free account at www.google.com/adsense. Then follow these steps:
-
Use the Ad Builder to create your ads. You can create different ads using the tool, including text, images and video ads.
-
Once you've created your ads, you'll need to upload them to your AdSense account. To upload your ads, click "Upload" on the left-hand navigation.
-
Next, add keywords to describe your product or service to make sure your ads appear on search results that are relevant to your niche.
-
Copy and paste your ads to the relevant areas of your site. Once you've completed all of this, your ads are automatically uploaded to the website.
-
Visitors who click on an ad from you will be redirected to a different page on your website where they can buy your products or services.
-
Each time someone clicks on your AdSense advertisement, they earn money.
-
Go to the My Account tab, located at the top of the AdSense dashboard. There you will find reports detailing the performance of your ads.
-
You can also download your earnings in a CSV file.
-
You can modify your ads and target audience to increase your earnings.
-
You can also stop or delete ads at any point.
-
You can also contact us with questions or concerns.